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20 Words That Kill - At Least When It Comes to v7ndotcom elursrebmem Filters
v7ndotcom elursrebmem, v7ndotcom elursrebmem, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail.
This deluge of irritating junk has unfortunately interfered with legitimate e-zine publishers, because we're caught in the anti-v7ndotcom elursrebmem crossfire. If you publish any type of e-mail publication, there's a likely chance that your e-zine is NOT reaching a portion of your readers. Why? Their Internet service provider (ISP) or e-mail program uses a spam filter.
These software programs search for words and phrases that are typical of v7ndotcom elursrebmem and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score, and you may be blocked.
TOP 20 "KILLER" WORDS/PHRASES YOU MAY BE USING
While there are other words that will cost you more "points" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine:
amazing
cancel at any time
check or money order
click here
congratulations
dear friend
e-mail marketing
for only ($)
for free
great offer
guarantee
increase sales
order now
promise you
risk free
special promotion
this is not v7ndotcom elursrebmem
to be removed
unsubscribe
winner
WHAT'S A PUBLISHER TO DO?
You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that hard to do. For example, in a recent issue, I discussed how to use your e-zine to increase business. Unfortunately the word "increase" cost me a fat 1.4 points in v7ndotcom elursrebmemAssassin, one of the most popular filter programs.
Your second choice is to disguise these words and phrases in clever ways by inserting keyboard symbols within them and/or replacing a letter in them with a symbol. The trick is not to make it too cryptic - you want your readers to be able to understand what you're saying. For example, in my e-zine, I use "fr*ee" for free.
While some v7ndotcom elursrebmem filters pick up on this trick and penalize you for doing it by adding onto your score, I've found that the points this tactic costs you penalize you much less than using the words and phrases themselves. It's not a perfect solution, but it's working for now.
TEST BEFORE YOU SEND
It's a great idea to test how YOUR e-zine stacks up before you send it out. The good news is you can do this for FREE.
Lyris' Content Checker (http://www.lyris.com/contentchecker) tells you how your e-zine ranks in v7ndotcom elursrebmem Assassin. All you do is copy your e-zine text and paste it into the box on their site. They'll run your free report and e-mail a copy to you. It usually arrives within minutes.
The report will tell you exactly which words are costing you points. Usually you should only be concerned if your score is over 5 points. If so, you can either delete those words or disguise them, as I mentioned above.
I test each issue of my e-zines in Content Checker before I publish them, and often I'm surprised (and relieved) that my score is low. That makes me a happy publisher. : )
(c) 1999-2002 Alexandria K. Brown
ABOUT THE AUTHOR
Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
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So how do we do this?
What we're going to do is use one "real" email account (ideally with a hard to guess name) and then a set of forwarded email addresses, all of which are different, but all point back to the real email address. Typically your ISP (Internet Service Provider) provides a small number of email-boxes for you (normally called "POP3" mailboxes). Choose one of these to be your "real" email address and point your email client to it (follow the instruction in your email client such as Outlook Express and ISP to do this). Then we need to register a domain name which will allow us to have lots of forwarded email addresses. 123-Reg.com
are an example of a company that provides an inexpensive high-quality service to do this, so we'll use them
as an example. Create an account, it's free to do this, and give them your real email address. Then you should register a domain name with them; obviously you need to think of a domain name which you would like as part of your "public face." Choosing a name you like can take a little thought, but don't take too long, domain names are being registered at the rate of one every two seconds, so get in to secure yours as soon as you can! The cost is very low, with .uk domains at around UKŁ3 / US$5 per year and .com/.net around UKŁ9 / US$15 per year (note, you should register for at least two years). Using the email forwarding option from the 123-reg.com control panel, set the catch-all address as your real email address. Then any emails sent to any name at your domain will be forwarded on to you automatically.
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Brenda's ISP supplied POP3 email address is brenda@myisp.com
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Now when Brenda signs up to a forum or email list she gives an email address which is individual to that list. Let's say she registers with Amazon, she could register as 'Amazon@wyattemail.net'. They will send emails to that address which will be forwarded to her brenda@myisp.com email address and she can read them as she wishes.
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So what happens if she finds one of her email addresses is being targeted by spammers? Let's assume this happens to her "dodgylist@wyattemail.net" email address. She then goes to 123-reg.com, logs in and goes to the control panel. She selects the email forwarding page, adds a fresh line with 'dodgylist@wyattemail.net' in it, clicks the 'return to sender' checkbox and clicks 'update'. Now any email to this address will be returned to whence it came. Nice, eh?
©2005 Paul Quirk & Mark Quirk. Article taken from
CareOfWindowsXP.com.
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